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About...
The Person Behind The Paw
During my years as a vocal performer, storytelling through song helped form an emotional connection with my audience, conveying the message's deepest meaning.
As a copywriter, I use the same storytelling approach to emotionally align an audience with a brand—which builds loyalty and elevates profits.
But, don't think of me as just a copywriter... I am also your strategic partner and enthusiastic team member!
I can't wait to help you achieve your marketing goals!
The Inspiration Behind The Paw
Not too long ago, I dreamed of a better quality of life—with more creative freedom and no commute (even with a pretty serious morning coffee drive-through ritual).
There are many reasons why a person would decide to start a business. Mine was that I dreaded the look on my dogs' please-don't-go faces every day when it came time for me to leave the house. No joke. That was the spark that ignited my determination to work for myself.
I've always been drawn to the image of paws. As a child, the club-suited playing cards were my favorite, because they looked like "puppy feet." Plus, I'm right-handed, so The Write Paw seemed like a perfect name for bringing together the important elements of my life and loves. It clicked so hard in fact, that I almost dropped my two-extra-shot almond milk flat white.
The unconditional, mutual love of my wonderful animals (past, present, and future) has not only given me great joy, but also inspiration to create and persist, knowledge that I am doing the right thing, and warm comfort every time I look at the logo on the top of my screen.