About...
The Person Behind The Paw
From many years as a vocal performer, I can affirm that connecting emotionally with an audience makes the experience more meaningful, and the message more impactful.
As a copywriter, I carefully craft words that resonate emotionally with your audience, to cultivate brand loyalty and drive revenue growth.
Yet, I am more than just a wordsmith; I am your strategic partner and a dedicated team member! Together, we can achieve your marketing goals and make a lasting impact.
The Inspiration Behind The Paw
Not too long ago, I dreamed of a better quality of life—with more creative freedom and no commute (even with a pretty serious morning coffee drive-through ritual).
There are many reasons why a person would decide to start a business. Mine was that I dreaded the look on my dogs' "where are you going?" faces every day when it was time to leave the house. Spoiler alert: That was the spark that ignited my determination to work for myself.
Even before I bonded with my first pup, I was drawn to the image of paws. As a child, the club-suited playing cards were my favorite, because they looked like "puppy feet." Plus, I'm right-handed, so The Write Paw seemed like a perfect name for bringing together the important elements of my life and loves. It clicked so hard for me in fact, that I almost dropped my extra espresso sugar-free vanilla almondmilk flat white.
The unconditional, mutual love of my wonderful animals (past, present, and future) has not only given me great joy, but also the fearlessness to persist, the knowledge that I am doing the right thing, and warm comfort every time I look at the logo on the top of my screen.